WELCOME TO ENDODONTICS MARKETING
LEARN WHY
If your Endodontic practice is suffering from a lack of dental patient flow, it could have something to do with YOUR MARKETING.
Integrating a dental practice marketing coordinator into your endodontic practice will help your practice grow, especially if you have been trying to wear too many hats. A marketing company can help your team develop and run a successful dental marketing campaign.
Fully understanding who your clients are is the first step to successful endodontic practice marketing. Most dentists should think of referring dentists as clients. Remember, the more A-level dentists that you can attract through referrals, the more successful your business will be. Although you may be a thriving emergency dental clinic, it is important to remember the general practitioners who will refer you to their patients.
If you would like more information regarding endodontic practice marketing, call or click and talk to a team member from Dentainment today.
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11 TIPS:
MARKETING ROOT CANAL THERAPY
When it comes to marketing your endodontic practice, it is all about referral. If the local general practitioners don’t know you exist, how can they refer their patients? In most cases referrals are needed for an endodontic appointment, however, if a patient has suffered from a serious dental injury, such as a fractured or knocked out tooth or has a painful pulp inflammation, a referral is not needed. According to Dentainment, there is a delicate balance between marketing root canal therapy to general dental practices and the public. It is important to target both the professional and private communities.
GO MOBILE
If your dental website isn’t mobile responsive, you may find marketing root canal therapy difficult. Since the infamous Googlegeddon back in April of 2015, Google has been penalizing businesses and organizations who haven’t gone mobile. Talk to Dentainment about a mobile responsive website for your dental practice.
LUNCH DATES
Ask the general dentists, office managers, and specialists in your community out to lunch. Make these lunch dates as often possible, even as much as once a week as the informal networking is a wonderful way to develop new business relationships.
DIRECT MAIL
Direct mail still works when you combine your efforts with other forms of marketing root canal therapy. Send out postcards to the general practitioners in your area and consider starting a campaign targeting dental emergencies.
WORK WITH A PROFESSIONAL
With all of the social media sites vying for your attention it can be difficult, if not impossible to balance your practice and your dental marketing needs. Hiring a professional to work with you and your practice will give you more time to concentrate on your patients and your business. Dentainment can help lessen the load with affordable dental practice marketing. Marketing root canal therapy is the best way to increase your dental flow. Call or click and talk to the dental marketing experts about marketing your dental practice. Not only will you be able to relax and build your practice, but you will also see your reputation grow. Call or click and talk to the team from Dentainment today.
COMMUNITY INVOLVEMENT
Get involved in your community. Sponsor a local baseball or football team and go to the city council meetings. The more involved you become in your community, the better chance you will have of increasing your dental flow.
NEWSLETTERS
Marketing root canal therapy for your practice needs to be consistent. Start by sending out a newsletter, which will help you expand your referral base. This is probably the least intrusive way to reach clients and potential general dental practices. When you send out a weekly or monthly newsletter, you are targeting every practice in your community.
EMAIL MARKETING
Target general dentistry practices and offer incentives for referrals through an email marketing campaign. Try marketing root canal therapy in your subject line. If your email subscribers aren’t interested in the subject line, there is very little chance your email will ever be opened.
EDUCATION FOR PRACTITIONERS
Educate general dentistry practices. Let the dentists in your community understand that attempting treatment that should be referred to an endodontist can be time consuming and costly. When you educate other dentists about root canal therapy and other endodontic procedures, you will become what is known in the social media world as an influencer.
EDUCATION FOR THE PRIVATE SECTOR
Knocked out and broken teeth, infections and other serious tooth problems are usually referred to an endodontist by a dentist, however, if an emergency occurs, patients without a referral can schedule an emergency visit with an endodontist. Make the community aware of this service as it too can help increase your dental flow.
SOCIAL MEDIA
The most powerful tool for marketing root canal therapy is the internet. Posting on Facebook, sending out Tweets on Twitter and posting videos on YouTube will grow your audience and is an easy way to optimize your content. With social media, you can target both the professional and private sectors while making a name for yourself on the World Wide Web.
VIDEO CONTENT
Video is the most powerful marketing tool in the world and can affect your SEO, your overall branding and website conversion by as much as 80 percent. Add video content to your website and go live on Facebook. The more video you can add to your overall marketing campaign the better chance you will have of increasing your dental flow.
BUILDING YOUR
REFERRAL NETWORK
WITH DIGITAL PLATFORMS
Building your referral network with digital platforms is one of the best ways to spread the word about your endodontic practice. Referrals increase your dental flow, but how do you get those referrals?
According to Dentainment, building your referral network with digital platforms is easy if you follow these simple tips. If you would like more information regarding Building your Referral Network with Digital Platforms, call or click and schedule a no obligation consultation with Dentainment today.
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HOLD MONTHLY MIXERS
Holding monthly mixers is a sure fire way to build your referrals. Talk about your mixers on social media, invite general dentists, and their friends and you will be surprised at how quickly those monthly mixers will turn into referrals. There is a delicate balance when it comes to Building your Referral Network with Digital Platforms. Building your Referral Network with Digital Platforms can be tricky, especially if you don’t want to bombard your potential referrals with never ending email blasts and newsletters. If you would like more information regarding Building your Referral Network with Digital Platforms, call or click and schedule a no obligation consultation with Dentainment today.
TARGETING
When you target the general dentists in your area, you can expand your client base. Send out newsletters and email blasts. Personalize your practice and you will see an increase in referrals.
WIDEN THE NET
If you have been targeting the same group of dentists for referrals, try adding a few new dentists to your email blasts and newsletters.
FOCUS ON THE TOP 20
Not all dentists are suitable referral candidates. Find the top 20 percent that focus on general dentistry. Dental practices that focus on cosmetic dentistry may not be in your top 20 percent.
STAY ACTIVE ON SOCIAL MEDIA
Social media isn’t just for social interactions anymore. Dental practices are learning that social media is one of the best ways to build a referral network. If you don’t have time for social media, talk to the team from Dentainment who can help.
CREATE A REWARDS PROGRAM
Provide special incentives and rewards for practicing dentists who refer you. If a general practice provides you with five referrals, offer a special prize such as dinner for two or a gift certificate.
WORD OF MOUTH
Word of mouth marketing is one of the strongest ways to market your endodontic practice. Word of mouth marketing is powerful and can provide you with ongoing referrals.
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ABOUT US
Integrating a dental practice marketing coordinator into your endodontic practice will help your practice grow, especially if you have been trying to wear too many hats. A marketing company can help your team develop and run a successful dental marketing campaign.